Why recruit a lead generation specialist with ScaleMyCrew ?
Lead generation is the engine of any modern commercial strategy. For small and medium-sized businesses, it allows sales teams to be fed with qualified prospects, without depending solely on cold prospecting or word of mouth. But this activity requires time, tools, regularity and rigorous execution. Recruiting a dedicated offshore lead generation profile in Madagascar allows you to structure an effective and cost-efficient commercial process.
With ScaleMyCrew, you recruit a full-time contributor, trained in your tools, your targets and your commercial approach. You manage the strategy and targets, we handle recruitment, HR onboarding, local monitoring, and the administrative framework. The contributor works in our offices in Antananarivo, at your hours, and becomes a fully integrated member of your team.
This offshore model allows you to reduce your acquisition costs by up to 3 times compared to an equivalent employee in France or Belgium, while increasing the volume of incoming or qualified leads.
To discover all the functions available in this category, explore our Sales and Digital Prospecting page.
Why outsource lead generation to Madagascar ?
Generating leads requires regular execution, a good understanding of the target, and perfect command of digital tools. Outsourcing this assignment to Madagascar allows you to industrialize the prospect qualification process, while retaining control over priorities and commercial strategy.
Your offshore contributor can intervene on: lead research via LinkedIn, databases or specialized tools; prospect file enrichment; segmentation by target; campaign automation (email, LinkedIn, cold call); sequence writing; KPI monitoring; and CRM management.
This is a particularly relevant model for growing SMEs that want to structure an outbound approach or enrich their commercial database.
Why choose ScaleMyCrew to outsource your lead generation ?
We recruit for you a dedicated full-time profile, mastering modern prospecting tools, rigorous in execution, and capable of adapting their messaging to your personas. Every contributor is selected on their technical skills, commercial curiosity and reliability.
The contributor works from our offices in Madagascar, with local HR management and regular monitoring by a European account manager. You communicate directly, define objectives, and adjust campaigns according to results. The contract is European, invoicing is in euros, and the model is designed to evolve over time.
What tasks can you entrust to a dedicated lead generation profile ?
Typical assignments include: lead identification via LinkedIn Sales Navigator, Lusha, Apollo, Kaspr, Dropcontact, etc.; file enrichment; manual or automated qualification; implementation of prospecting campaigns (via Lemlist, Waalaxy, LaGrowthMachine…); email/LinkedIn sequence writing; automated follow-ups; response management; appointment booking for salespeople; CRM updates (HubSpot, Pipedrive, Salesforce, etc.).
The scope adapts to your channels (B2B, B2C), your personas (CEO, HR, buyers…), your geographical areas and your commercial process.
Client example (inspired case): a SaaS SME structures its outbound with an offshore contributor in Madagascar
A B2B start-up specializing in HR software, based in Lyon, wanted to structure its outbound acquisition to target HR Directors and CFOs of French SMEs. It recruited a contributor through ScaleMyCrew dedicated to lead generation, trained in Sales Navigator and Lemlist. His assignment: enrich a qualified leads database, launch email and LinkedIn campaigns, manage follow-ups and transmit hot leads to internal salespeople.
In 3 months, more than 120 appointments were generated. The SME reduced its cost per lead by 65%, while maintaining excellent responsiveness on follow-ups. The offshore team was then expanded with a prospect qualification officer and a community manager, enabling more precise campaign management.
HR monitoring and client support: stability, agility and transparency
Your contributor is recruited, integrated, and monitored in our offices in Madagascar. He benefits from a professional environment, local HR management, and a stable working environment. You retain operational and strategic control over the work.
A European account manager supports you from the start to structure the assignment, set objectives, ensure clear reporting, and evolve the scope according to your results. Everything is designed to last in a relationship of trust.
FAQ – Recruiting and integrating an offshore profile dedicated to lead generation effectively
Ready to structure your lead generation with ScaleMyCrew?
With ScaleMyCrew, you recruit an offshore contributor in Madagascar, 100% dedicated to lead generation. You professionalize your prospecting, reduce your acquisition costs, and accelerate your commercial development.
Contact us to launch your first offshore outbound assignment.